Since you are a nonprofit organization, your purpose is to produce positive change in society. However, reaching that audience and getting people to donate can be quite a task in today’s technology.
Fortunately, there are many affordable nonprofit marketing companies with digital marketing tools for nonprofits working towards creating awareness, raising funds, and engaging supporters.
The good news is that with the help of search engine optimization, social media, and e-mail marketing, your nonprofit can reach an exponentially greater number of people. Please continue reading to get tips on how to improve your online presence and advance your agenda.
Optimize Your Website For Search Engines
Making your website easy to navigate also helps in establishing the credibility of your nonprofit organization. Make sure that its location can be easily identified by using keywords.
Conduct a keyword search to find out what people type when they are looking for a non-profit organization like yours. Next, incorporate these relevant keywords in the page title, headings, content and meta descriptions.
Also, include calls-to-action so the visitors of the site know how they can get involved or make a donation. An optimized site gets a better ranking in the search engine; thus, it attracts more visitors.
Lastly, link back to other related external sites that are credible to enhance the search engine positioning. Increasing the search traffic to your website increases your coverage online.
Utilize The Social Platforms To Communicate Your Vision
Some of the social platforms that can be used by nonprofits include Facebook, twitter and Instagram among others. Sign up for social media accounts that your organization can use and post articles that inform people about what your organization does.
Share pictures, videos, and anecdotes to motivate people to fundraise, spread awareness, or give their time and resources. Also, spread key campaigns across touchpoints for visibility.
It offers the needed channel to constantly communicate with the supporters while cultivating an affinity to motivate them. Therefore, make use of these free platforms to spread awareness of your mission to the public.
Regular Email Newsletters
Thus, email marketing is useful for nonprofits to build stronger relationships with the donors. Gather the e-mail addresses for constructing the subscriber list. Then, use ordinary e-mail newsletters to keep the contacts informed about the organization’s progress and achievements.
Categorize your list according to interest, geographical location, or activity level so that you can send relevant content to the subscribers. For instance, volunteers may receive a different message from that sent to the donors.
Make it possible for subscribers to forward newsletters or share on social media to pass positive messages about your work. Email is one of the most important digital tools since it strengthens existing relationships while growing the overall audience.
Use Paid Ads To Reach Potential Customers
Paid advertising allows you to target specific advertisements to new viewers within blogs, social media, and search engines. Specify your audience and apply filters regarding their location, interests, age, and behavior.
Your ads are then displayed to the targeted audience, thus enhancing relevance. Advertisers can update the images, headlines, or the call-to-action buttons and quickly determine the effectiveness with a given audience.
On the second level, refine based on performance. You can use the links to direct people to landing pages to collect their contact details or perform some action. It is also cheap for the small nonprofits to reach the big audiences that are interested in their operations.
A major strength of digital channels of digital marketing agencies for nonprofits is that they can be measured. Free or low-cost analytics tools can be used to track relevant metrics on owned channels – website, social media and emails.
Conclusion
The general use of digital marketing can go a long way in improving a nonprofit’s profile and supporter numbers to enhance social impact. With website improvements, social media outreach, email promotions of newsletters, advertising online and monitoring metrics – small organizations can evangelize their causes for changing the world.
Here are the simple to implement digital marketing strategies for your nonprofit to share its story and foster engagement, mobilize the community for action, and fundraise more effectively among diverse populations. It is as simple as taking the first step and starting to build more online channels – the rest are easy!
